I'm Ondřej Panuška, writing here as Ondrex. Since 2003 I've worked around software and online marketing: first as a product manager and marketer, since 2015 as a freelance performance marketer, and since September 2022 I run paid marketing for the Czech Republic and Slovakia at CEWE Group (search, display, social and app campaigns).

My daily work is budgets, measurement and data: Google Ads, Meta and Microsoft Ads, GA4 and Adobe Analytics, Google Tag Manager, and scripts that watch what would otherwise take hours of manual clicking. I share some of them on this blog.

Outside of work I build games and small apps and enjoy reading about the history of printing and medieval scriptoria, which is how the blog got its name. Opinions on this blog are my own, not my employer's.

Career

  • 2022 - present · CEWE Group - SEA Manager CZ/SK: paid channel strategy and budgets, tracking, data analysis (cewe.cz, cewe.sk, fotolab.cz, fotolab.sk, dm-digifoto.cz).
  • 2015 - present · Ember PA - freelance performance marketing for e-commerce: PPC, Google Ad Grants accounts for non-profits, GTM implementation, web analytics, SEO and UX consulting.
  • 2018 - 2022 · GTS ALIVE - online marketing for the international ISIC card issuer: PPC, tracking, marketing automation, reporting and support for national branches.
  • 2015 - 2018 · Sun Marketing, Taste - PPC and analytics for e-shops and B2B clients, later senior responsibility for junior colleagues.
  • 2003 - 2015 · Software602 - product manager, then marketing: SEO, PPC, web analytics, content and social media.
  • Earlier - editor of a professional journal at the National Library of the Czech Republic, web editor at Eurotel and a bookshop assistant.

Projects

All projects are gradually evolving as possibilities allow.

Scriptorium game - idle strategy - medieval idle game set in Olomouc in the year 1465.

Glassworks Fajrum - game - turn-based strategy - late medieval glassworks in Arnultovice near Nový Bor.

Jouza News personal portal aggregating news and information - parsing and aggregation of information from various sources.

Oracoolio - your free personal fortune teller - I-Ching, tarot, numerology analysis, dream interpretation, and astrology easily anytime, anywhere.

ember-pa.cz - other projects and work.

Contact

Best reached via LinkedIn or you can find more information here: ember-pa.cz.